“Shifting Perceptions of Generosity” 

This research is part 1 of 2 exploring the many paths of generosity we now see beyond contributions to nonprofits. This research will explore how Americans define “giving.” 

Questions we seek to answer include:

• How do Americans now define “giving” that is other than money (time, service, influence, advocacy, resources, network, expertise)? 
• How have perceptions of millennials valuing giving their time as a proxy for giving money permeated into other generations? Has this perception changed as millennials have aged?